SEO Copywriting
SEO Copywriting Services
Since the 1990’s, when search engines first came on the Internet scene, webmasters, and “search engine specialists” have been saying they knew the secrets of getting web sites ranked high. In these early days, SEO copywriting really did not have much effect on how a site was ranked. The simple addition of Meta tags to each site page, without any special SEO copywriting, would mean your site was easily ranked high. However, as the Internet became more crowded and competitive, things began to quickly change.
Soon, as thousands of web site owners wanted their sites to be ranked high, the use of Meta tags was soon overused and even abused. Site owners put in their competitors’ names and other tricks to be ranked high. In addition, comment tags, and alt tags, meant to describe the images on the site, were soon used as tools to beat the odds on being ranked high. Because of this, they have been basically eliminated from the parameters that search engines use for ranking sites, unlike effective SEO copywriting.
As the search engines grew more and more consistent, they found other ways to bring accurate search results – with the site’s content being one of the main parameters. As this practice grew, the importance of writing copy friendly to the search engines, and the technique of SEO copywriting has become a major component of any good search engine optimization program.
How is SEO Copywriting Done?
The exact algorithms that the search engines use to determine which sites are ranked high, and which ones are not, are closely guarded industry secrets. Since each search engine is competing with the others to provide the most accurate and reliable search results, each has its own formula for ranking sites, usually including some type of SEO copywriting. The keywords and keyword phrases included in the copy are essential to obtaining a high ranking on the search engines, and effective SEO copywriting. However, a balance between content and the frequency of keywords must be maintained in good SEO copywriting, so that the content makes sense to the reader.
Simply repeating keywords and phrases will not be enough to create effective SEO copywriting. As webmasters began trying to “trick” the search engines with repeating keywords over and over in the site copy, the search engines responded by detecting such overuse and labeling it “spam.” In addition, visitors who found this over use of keywords were turned off, and usually left the page.
In fact, many search engine optimization “experts” have been banned from the major search engines forever, due to their use of different “spam” techniques. Tricking the engines is not enough – knowing what works and staying current on effective SEO copywriting and search engine optimization strategies is necessary.
What makes SEO Copywriting effective?
Effective SEO copywriting makes sense to the visitor (who clicked on the link in the search engine), and, at the same time, achieves a high ranking for the site. It seems that the search engines are looking for the use of the keywords in natural-sounding content, and are beginning to evaluate sentence structure, page relationships, and other factors besides simply repeating keywords to be effective SEO copywriting.
SD Interactive – Proven Results in SEO Copywriting
Many SEO copywriting “experts” and SEO companies are in the marketplace, all saying that only they can achieve high ranking for your site. However, SD Interactive has a strong record of success in creating effective SEO copywriting that is a part of a comprehensive search engine optimization program.
With the SEO copywriting staff at SD Interactive, you will work with professional Internet marketers that have been successful at achieving high rankings for our clients’ sites.
*Case Studies:
Walk Fit: on first page of 8 of 8 major search engines, as of 6/13/06, for major search word, insoles: AOL, Google, HotBot, Lycos, MSN, Netscape search, Yahoo, Alta Vista
On first page of 4 of 8 major search engines, for search word, orthotics: Google, HotBot, Lycos, Netscape
On first page of 5of 8 major search engines, for search word, foot pain: Yahoo, Alta Vista, HotBot, Lycos, and MSN.
Indexworldwide.com: dell computer parts: AOL #1, Google #1, HotBot, #2, MSN, #2, Netscape #1, Yahoo #1, Alta Vista #1. #1 or #2 on 7 of 8 search engines.
IBM parts: #1 on 8 of 8: AOL, Google, Hotbot, Lycos, MSN, Netscape, Yahoo, and Alta Vista.
Used Dell parts: #1 on 8 of 8
A1 Storage.com: Storage Unit Hotel Circle: AOL #1, Google #1, HotBot, #2, MSN, #2, Netscape #1, Yahoo #1, Alta Vista #1. #1 or #2 on 7 of 8 search engines.
*Search engine rankings subject to change
Contact us now to discover why these clients have had strong, measurable success resulting from our content for SEO and Content Optimization services.
