Situation: Rubio's came to SD Interactive to help them build an online brand that was consistent with their offline marketing efforts and one that reflected the "freshness" of the food served in their restaurants. Rubio's also needed an outreach program to bring more visitors in-store.
Services Applied:- Interaction design
- Communication design
- Information architecture and navigation design
- Email marketing
- Web tracking, analysis & reporting
- Couponing program
Results: Rubio's new website that was built by Ninthlink, Inc. won a National Award for "Outstanding Website." Created the Rubio's Beach Club, which acquired 8,000 double opt-in members in only three months. In-store visits also increased slightly due to visits by Beach Club membership and couponing program.
