Internet Optimization Management Service
The measure of success for your company’s web site is how well it is producing acquisitions, conversions, and customer retention.
In a recent survey, over 500 business people were asked what their web sites' primary purpose was. About 40 percent said acquisition, another 40 percent said conversion, and about 15 percent said retention. The real potential of your online presence can be optimized by SD Interactive’s Internet Optimization Management Service, which increases all three:
- 1. Acquisitions – the number of targeted new visitors that are brought to your site, and read its content.
- 2. Conversions – the number of those targeted visitors that become actual customers, buying your product/service.
- 3. Retention – the number of customers that are retained as repeat customers.
In order for your online business to achieve its objectives, the visitors to your site must be: 1) persuaded to give you the response you desire; and 2) feel comfortable and confident with your site and how it represents your company.
Whether the goal of your e-business is to generate leads, sales, or to disseminate information, an effective content optimization strategy, as part of our Internet Optimization Management Service, is needed to lead the visitor to the action you desire. Proven psychological, web usability, and sales techniques are utilized in our Internet Optimization Management Service, to create a custom content optimization strategy that will increase your customer acquisitions, conversions, and retention.
- + Capture and hold the attention of visitors
- + Bring visitors along a content path, building confidence and motivation as they proceed.
- + Motivate them to respond, and build confidence in your site and company.
At SD Interactive, we do not use any “cookie cutter” strategies, attempting to make your company and web site fit our process. We listen to you, assist you in leveraging the opportunities that exist for your business online, and then develop a custom strategy for you, as part of our Internet Optimization Management Service.
Our Internet Optimization Management Service consists of two components:
- 1. Site Content Optimization
- 2. Search Engine Optimization
Our Content Optimization Strategy:
- 1. Needs Analysis: discovery and analysis of the needs and objectives your business has for the site, as well as the needs of your visitors.
- 2. Planning: mapping the site information architecture and design speeds the development process, and increases its efficiency.
- 3. Copywriting: by integrating the relevant needs of your visitors, and response triggers for them to take action into your content, it will effectively enable your site to achieve its objectives.
- 4. Design and Development: site usability and information architecture principles guide in the design and layout of the site.
- 5. Testing and Optimization: the site’s content and structure are tested, and then optimized on an on-going basis, based on visitor responses.
How we work:
- * We research the specifics of your market, in relation to your products and services
- * Our professional marketers develop the optimal approach to selling your products and services online.
- * Based on the results of our research, our writers create unique and effective content for your web site.
Our copywriters work with our web site experts, who test your site’s usability, and information architecture. Whether we are constructing a new site for you, or optimizing your present site, through our Internet Optimization Management Service, our designers use Internet architectural design principles, carefully combining information delivery, intuitive navigation, and effective branding, to effectively meet your site’s goals. Having effective information architecture is vital to creating and optimizing a site that will attract and motivate visitors to buy.
Simply put, creating a web site with a great design is not enough. The site needs to be placed in front of potential visitors, or they will not know you exist. It is the integration of web design, information architecture development, content optimization, and Internet marketing, namely, search engine marketing, that is necessary to get results. SD Interactive’s Internet Optimization Management Services changes your site into a site that effectively acquires ,converts, and retains customers for you. This all leads to increased revenue and ROI for your company.
Search Engine Optimization
Each month, over 1,000,000 new web sites emerge on the Internet. Only a few enjoy great visibility and sales, because the majority gets lost in the shuffle. Why? Because these sites are not marketed properly on the search engines.
With more than 500 million people using search engines daily to locate a product or service, establishing a strong presence in top search engines is vital for any business. In addition, increasing competition, and ever-changing parameters which determine which sites rank high, make it difficult for most small to medium size businesses to create and maintain a profitable web presence. We optimize and continue to maximize the ROI from your site through effective search engine marketing, as part of our Internet Optimization Management Service.
SD Interactive is San Diego’s top Internet marketing company, offering strategic Internet marketing, and search engine marketing. Our experienced team of web specialists will help you leverage the opportunities, and achieve your business objectives online.
We have established a strong record of success with our clients in Search Engine Optimization that leads to measurable sales and ROI results. Our Internet Optimization Management Service has brought proven results to our clients.
In addition, our qualified writers create content that is targeted towards your potential clients, and wins the trust of those clients. Then this content, with the optimized information architecture, and effective online branding of the site motivate your visitors to become your customers. From our extensive experience in web site content writing, we are able to handle projects of any size, and of any type.
Contact Us for a no obligation evaluation of your web site and Internet marketing strategies.
